Country Summary

ISO Code: IN

Dialing code :+91

Sender ID

Alpha Sender ID: YES

Numeric Sender ID: NO

Restriction

India Distributed Ledger Technology (DLT) Registration

In order to create a cleaner and transparent system in the Indian telecom industry, Telecom Regulatory Authority of India (TRAI) has released a new regulation (TCCCPR 18 Telecom Commercial Communications Customer Preference Regulation 2018) to curb Unsolicited Commercial Communication (UCC). The Regulation is being issued in the public interest to control the SMS spam or fraud from various marketing firms and protect the security of end users. The regulation has mandated the use of Distributed Ledger Technology (DLT) to implement the solution.

Distributed Ledger Technology (DLT) is a block-chain based registration system. As per the updated TRAI rules, all businesses, enterprises (principal entities) and Telemarketers are mandated to register with the telecom operators on the DLT platform, along with their headers or sender IDs and content templates.

For domestic enterprises in India:

Only domestic enterprises (companies with a local business license in India) that already have registered on any of the operator portals of DLT are capable of sending traffic via the domestic routes.

Only registered templates and headers will be allowed to send communications. Existing registered SenderIDs need to be either registered on DLT or will be switched to international routes with short codes as SenderID after June 1st, 2020.

Above process is NOT applicable for enterprises who DO NOT have a local Indian entity. If you don't know how to register on DLT platform, YCloud can provide tutorial to you. Please contact our customer service to get the materials.

For international enterprises:

International enterprises can only use Alpha Sender ID. Marketing/Promotional SMS needs to be pre-registered, otherwise it might be intercepted by local operators. And the registration will take 1~3 days. After the registration, the success rate of SMS will be greatly increased.

Frequency limit:

The same content of the same sender is not more than 6 in 1 hour.

One user can only receive 200 SMS a day.

In this case customers can only use the International Route with short codes as their SenderID.


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